The family which makes the most popular pasalubong treat from Northern Mindanao – the famous VjANDEP Pastel of Camiguin has just launched its new corporate identity – VJANDEP VENTURES, INC. (VVI), a major milestone for the family-owned business venture which started on a P120 capital.
During the press conference held yesterday, February 12 at the Event Hall of VjANDEP Commissary in Bulua, it was announced that VVI’s Board of Directors will now be headed by Vjandep founder Eleanor Popera-Jose as the Chairperson with her husband Lt. Col. Virgilio Jose (Ret.) as Vice-Chairperson. Viel Popera Jose will take the task as the Chief Executive Officer with Elvie Jose-Cruz as the Chief Finance Officer and Niño Jose as Member of the Board.
As a new corporate entity, VVI now has taken into its fold three family-owned brands: Gasa (a one-stop pasalubong shop), Ba’ay (a hostel and bed & breakfast facility) and Samuel (a restaurant).
Gasa is VjANDEP’s pasalubong store where you can find VjANDEP’s various pasalubong products. Branches are at JP Rizal corner E. Neri Sts., Poblacion, Mambajao, Camiguin and at VjANDEP Building at Zone 2, Bulua Highway, Cagayan de Oro City.
Ba’ay is a hostel and bed & breakfast facility located at JP Rizal corner E. Neri Sts., Poblacion, Mambajao, Camiguin.
Samuel is a restaurant located at the heart of Mambajao, Camiguin offering Filipino and international cuisines to cater to the taste of locals and foreign tourists.
All three – Gasa, Ba’ay and Samuel are located in one building at the heart of Mambajao in Camiguin.
But VVI’s main product is its famous VjANDEP Pastel – soft buns with fillings which now comes in 19 different flavors – the original and best-seller Yema and the new varieties like Blueberry, Cheese, Chocolate, Durian, Ube, Green Apple, Guava, Langka, Macapuno, Mango, Squash, Strawberry, and Raspberry Pastel. Every tourist in Cagayan de Oro City and in Camiguin doesn’t leave without at least a box of these tasty pastels.
But VjANDEP is not just all about pastels. It also offers a wide variety of bakery and pastry products.
Now with over 250 employees, VVI is getting bigger and the company is now innovating its marketing strategy with its new corporate image.
Still, the tongue-twisting VjANDEP name remains…something different, something intriguing and something that tourists will always try to remember.
with photos by Tom Udasco and Kim Zaldivar