Seda, the Ayala Land Hotels and Resorts hotel brand, is supporting the Philippine Eagle conservation education program by adopting the Philippine Eagle Center’s Bird Ambassadors. For every booking at Best Available Rate (BAR)for the day until September, 2016, Seda is donating a percentage of revenues forthe birds’ care and maintenance and to educate the public on wildlife conservation.

The Philippine Eagle Center (PEC) is located at the foothills of Mt. Apo in Malagos, Baguio District, Davao City. It operates as a conservation breeding facility for the critically endangered Philippine Eagle and other birds of prey. The bird ambassadors are volunteers who guide visitors around the center while emphasizing the importance of saving the Philippine Eagle, other wildlife and their habitat.

Seda Group General Manager, Andrea Mastellone says, “It is our pleasure to partner with the Philippine Eagle Center and to support its noble objectives. Its commitment to its cause is commendable and is aligned with our ownsustainability goals.”

Now considered an ‘’adopter of the Bird Ambassadors,”Seda’s contributions will go towards the birds’ care, food, and maintenance for a year. The Philippine Eagle Center not only houses different breeds of eagles, but also other birds, mammals and reptiles endemic to the country.

All Seda hotels are contributing their share to the Philippine Eagle Center. The Seda properties include Seda BGC, Metro Manila; Seda Abreeza, Davao City; Seda Centrio, Cagayan de Oro City; Seda Atria, Iloilo; and Seda Nuvali, Laguna.

“Luke” is a White Bellied Sea Eagle at the Philippine Eagle Center



For more information or images, please contact:

Ms. Angela Grace Pupos

Communications Officer

T: (6388) 3238888

M: (0917) 8651161


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