As of this post, Puregold Cagayan de Oro would have opened already.

But here are photos taken before the opening as customers wait in line braving the morning heat just to be the first to avail of the store’s opening promos.

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Jeepneys with Puregold signboards join the motorcade which was about to start.

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Customers endured the heat until 11:00am when the store officially opens its doors to the public.

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Eager customers pack the access to the main entrance.

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Puregold staff waiting for the ceremonial ribbon cutting.

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Photo shows parking area almost full.

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Customers also wait in line at the CM Recto entrance.

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Interior shots to follow next…

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