Ayala’s new chain of lifestyle boutique hotels called Kukun including one opening soon in Cagayan de Oro is now rebranded as Seda Hotel.

This is based on their latest Investor’s Briefing (October 2012) report with slide shown below.

All four under construction Kukun hotels at BGC, Cagayan de Oro, Davao and Nuvali are now referred to as Seda Hotels. I tried to google Seda and I came upon a hotel of the same name and is found in Turkey…Anyway, either Kukun or Seda, it’s still Ayala.

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