As part of their continuing expansion program, Asiawide Refreshments Corp. (ARC), maker of RC Cola soft drink brand, is reportedly setting up a bottling plant in Cagayan de Oro City to serve Northern Mindanao.
This CdeO plant will be the second in Mindanao after the Binugao plant in Davao which opened just last year. ARC has five other bottling plants situated in Metro Manila, Southern Luzon and Central Luzon.
As a history, Gerry Garcia, current ARC executive vice president and chief operating officer, along with Tony Panajon and Butch Aves, decided to set up their own softdrink company in 2002 and later teamed up with successful entrepreneurs Alfredo Yao and Ricky Sandoval to establish ARC.
Empowered with an exclusive license awarded by Royal Crown Cola International, USA to manufacture and distribute RC Cola in the Philippines, ARC steadily gained recognition.
Under the guiding hand of its founders, ARC, a 100 percent Filipino owned, continues to flourish and is now a major player in the beverage industry. It has at least realized its vision to be the lowest cost producer of ready-to-drink, non-alcoholic beverages and to be able to market products with the best quality and value.
The all-time favorite cola in America since 1905 is now one of the preferred cola in Metro Manila. RC Cola is now available in 240 ml, 800 ml returnable bottles, 1.5 liter PET bottles and 330ml cans.
Will RC Cola click in CdeO? Just some additional info, Alfredo Yao owns Zest-O Corp. which has a plant in El Salvador so most probably, the bottling plant will be set up there.
with article by Nelson C. Bagaforo of Sun Star Davao