Coca-Cola’s Plant in Villanueva, Misamis Oriental is said to be a mega bottling facility. The plant, scheduled to start operations next year, will be one of the largest plants in the region and is expected to generate significant employment opportunities in the area.
The said project is among the positive developments of Coca-Cola’s operations in The Philippines shared by Coca-Cola Pacific Group President Glenn Jordan in a meeting with President Benigno Aquino, Jr. in New York.
The Coca-Cola Company will invest an additional $1B investment over the next five years as conveyed by Mr. Jordan.
“Our new commitment to invest $1 billion in our business over the next five years will strengthen production, distribution and help development of new products to refresh Filipino consumers”, said Mr. Jordan following his meeting with President Aquino, Jr.
“This investment is a proof point of our strong commitment to The Philippines, our confidence in the prospects of the Filipino economy and the continued growth of a broader and more affluent middle class in The Philippines.”
In first half of 2010 Coca-Cola Philippines recorded double digit growth led by its flagship brand Coca-Cola. The Company is expanding its portfolio of beverages. In the last six months it has launched “Samurai” energy drink and the ready-to-drink tea “Real Leaf” – brewed from 100% whole green tea leaves. In addition a new variant of the “Minute Maid” brand with real pulp and juice will soon be available in outlets nationwide.
The Coca-Cola Company – which operates more than 20 plants with over 7,000 employees across The Philippines – will focus its new investment on strengthening marketing executions and enhancing system capabilities relating to logistics and deliveries in order to better serve the Company’s expanding customer base.
“Part of the new investment will also help expand the reach of our corporate social responsibility initiatives benefiting the local communities. We fully realize that as we grow our business, it is important that local communities grow as well,” Mr. Jordan added.
The Coca-Cola Company has built more than 80 Little Red Schoolhouses in remote areas of the Philippines. The first school opened in 1997 and more than 40,000 students have since completed their studies at the schools. In addition Coca-Cola supports several environmental programs together with WWF in the Philippines. A project between the Departments of Health and Education and Coca-Cola aims at minimizing iron deficiency among schools kids through the distribution of a nutritional juice.