CAGAYAN de Oro’s famous pasalubong delicacy Vjandep Pastel will soon penetrate the Luzon market as its owner is considering accepting a proposal to open a bakeshop inside a mall in Manila.
Retired Colonel Virgilio Jose, owner of Vjandep Pastel, said the management of Ali Mall in Manila has sent a proposal for the company to open a bakeshop inside the mall.
Jose said the mall’s management offers to provide a space for Vjandep Pastel, now considered as the most chosen “pasalubong” (treat) for both balikbayans and Filipinos going abroad.
“This would be the first time that Vjandep Pastel would expand outside Cagayan de Oro and Camiguin, where our main office is located,” Jose said.
Though Vjandep Pastel has yet to open an outlet in Luzon, Jose said the delicacy was partially introduced in Manila through Market Market Mall in Taguig in 2003.
Pastel, a Spanish term for cake, originated from Camiguin Island. It has become the favorite pasalubong delicacy in Northern Mindanao.
In Cagayan de Oro, Vjandep Pastel’s factory is located at Barangay Bulua with bakeshops in Tiano-Montalvan Sts., Agora and Cogon.
Outside Cagayan de Oro, Jose said they only make deliveries since they still have no other outlets yet.
Everyday, Vjandep Pastel produces around 2,200 dozens of pastel, distributed within Cagayan de Oro and some parts of Mindanao.
“We are actually targeting 4,000 dozens a day. However, our two baking ovens have yet to be installed by the technicians who are also busy on something else. Once it will be installed, then we would be able to produce finished pastel speedily, which can produce a-filled bread per second,” Jose said.
Vjandep Pastel started in the early 1990s with three dozens, which first captured mostly local and foreign tourists in Camiguin.
According to a study conducted by Xavier University (XU), Vjandep Pastel ranked fifth in market participation in Cagayan de Oro in 2003, barely a year after starting in the city in 2002.
article by Loui S. Maliza of Sun Star CDO