Mary Kay Asia Pacific, the American direct-selling cosmetics firm’s arm in the region, is eyeing to expand in Cagayan de Oro City.

This was stated in an article by Cheche V. Moral of Philippine Daily Inquirer. Accoridng to the article, aside from CDO, the company is also eyeing Bukidnon and Zamboanga, where the company feels there’s high spending power. As Mary Kay products are priced higher, or positioned as a “mass-tige” brand (marketing lingo for “prestige mass market”), their beauty consultants are not encouraged to sell on credit.

Correspondingly, promos are intended for customers (say, a free makeup pouch for every two lipsticks), unlike in other companies where sales agents get the discount and promos on items and sell them at regular prices. Mary Kay beauty consultants’ rewards are cumulative, ergo the Cinderella prizes.

…. good investment but I guess Avon is way ahead. 🙂

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