Thirty-five year old Jeanette Sumagaysay of Barangay Cugman (photo by Mark Francisco) became the Ginang Alaska 2010 Cagayan de Oro edition winner held recently at the fourth level of Gaisano City Mall.

The Search for Ginang Alaska started in 2003. The event name back then was still Alaska Ginang Reyna ng Santacruzan. Over the years, the event name evolved to become simply Ginang Alaska.

Inspired by the tradition of “Santacruzan,” the search for Ginang Alaska started covering 9 cities in its first run. Now, after several years of running the event, Alaska Milk is hosting the search in 30 cities nationwide.

From a grassroots initiative, the search for Ginang Alaska indeed has come a long way. In 2009, select Ginang Alaska winners from various cities were given the chance to be featured in Alaska’s national advertising campaign. The campaign showcased the winners as the benchmark for motherhood – a maalagang ina, not just for her family but also for her community.

The search aims to recognize mothers for their personal achievements, their remarkable dedication to their families, and their numerous contributions to their communities

Jeanette is a teacher helping out women in conflict-affected areas in Lanao del Sur. She won P15,000 while her support group earned P20,000. Jeanette succeeds Dapne Blanche L. Cabaljog (below), 25-year-old housewife with 1 child, who won last year’s edition.


For more info on the search, please visit the website:

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