Vjandep Pastel, recently inaugurated its new 3-storey building last Tuesday, May 18, 2010 along Bulua Highway, so far its largest facility in the country. The project is Vjandep’s answer to the rising demand for its pastel, a soft bun with a filling. You seldom see a tourist in Cagayan de Oro and Camiguin not leaving without Pastel.
The new building will house their factory, pasalubong center and residence, which will eventually also relocate their main bakery from their previous main branch along Tiano Bros. Street, which will be converted into a sole pasalubong center. Part of the new building is still not unfinished as external finishings are still being undertaken.
Vjandep is a homegrown bakeshop that produces the Camiguin-famous pastel (filled bun) and other goodies like baked siopao, cakes and pastries of highgrade materials.
The term pastel comes from a Spanish word that means cake. Originally made by the Bollozos family in Camiguin, pastel is a delicacy that’s been passed from generation to generation.
For several decades, pastel was a family tradition served during special occasions, like fiestas. It wasn’t until many years later when one family member cooked up the pastry as a business venture.
It all started in 1990, when Eleanor P. Jose commercially produced pastel using her husband’s Christmas bonus. Additional funds were then sourced with the assistance of the Department of Trade and Industry. Jose also got help from the Spanish Assistance Integrated Livelihood (SAIL) Program of Camiguin Province.
To increase production capacity and improve the quality of its products, Vjandep sought DOST assistance through its regional office in 2001. The bakeshop was enrolled under the S & T Program for Mindanao (STPM) and was able to acquire four processing equipment, thus increasing its daily production volume by 30% (from 270 to 350 dozens of pastel per day).
From a shanty-like factory, VJANDEP had expanded and now has two strategically located plants—one in Camiguin and another in Cagayan de Oro City. The company now has 45 employees.
VJANDEP Bakeshop continues to study and develop new products to add up to its already famous and equally sumptuous array of product lines. Its pastel has been sporting a new packaging with the help of ITDI’s PRDC, which greatly improved its aesthetic appearance while conforming with labeling requirements.
Raw materials for the production of pastel such as flour, sugar, eggs, and shortening are sourced locally and subjected to quality control measures. The finished products are packed in boxes of 12s, 6s, and 2s. They last for seven days, and should be refrigerated if not consumed within four days.
Vjandep pastel is distributed around the city and other places like Iligan, Misamis Oriental, and some parts of Bukidnon, through distributorship and retail. The products are available in supermarkets, grocery stores, and sari-sari stores.
The first few batches became an instant hit, which inspired Eleanor to make more. She was full of hopes and dreams, which were all supported by her beloved husband Lt. Col. Virgilio Jose. Thus, their store was named Vjandep, which stands for Virgilio Jose and Elena Popera.
Vjandep’s other branches are in Cogon and Agora.