CAGAYAN de Oro’s leading meat processing company is looking expand the distribution of its products all over Mindanao in 2010 with a wider network of dealers, franchises and direct dealerships.

“We are in the business of developing entrepreneurs,” says Mercedes “Litlit” Pelaez-Mejia, managing director of SLERS Industries, Inc. who was cited  as one of “The Ten Outstanding Entrepreneurs of 2008” by Entrepreneur Philippines, a Summit publication. “We have succeeded so far due to people who made our business their business. It is this spirit of enterprise which drives SLERS.”

To do this, Mejia is banking on a four-fold thrust which includes expanding distribution of its top selling tocino to more supermarket in Davao, Butuan, Pagadian, Ozamiz, Dapitan and Dipolog through the use of the ‘takal-takal’ (the equivalent of the carenderia’s turo-turo now adopted by the country’s leading meat companies); adding more franchises of its famous SLERS PiCA-PiCA kiosks bannered by the ubiquitous SLERS Chicharon (pork rinds); franchising its SLERS Ham & Café outlet; and tapping more direct dealerships  run by entrepreneurs.

Eventually, the expanded operations would require expanded production facilities which would commence with the groundbreaking a new five hectare production plant in Ala-e, Manolo Fortich, Bukidnon in 2011.

SLERS present 600 sq.m. production facility in Gusa, Cagayan de Oro started as a cottage industry and would not be able to keep up with the projected volume of expansion envisioned for the next five years. It also has a 300 sq.m. chicharon production facility nearby.

“Our new factory would be a HACCP (Hazard Analysis Critical Control Point) certified facility accredited by the National Meat Inspection Service (NMIS),” Mejia said.

Besides upgrading its production facilities, Mejia is also implementing the gradual professionalization of SLERS, which was started as a cottage industry in 1969 by her mother Ofelia ‘Fely’ Cosin-Pelaez, now vice president and charged with the quality control of the firm’s products.

“We have to professionalize the company,” Mejia said. “There is no success without a successor,” she added, in reference to the company’s thrust to recruit and develop key personnel for all aspects of its operations.

Besides being recognized as one of “The Ten Outstanding Entrepreneurs of 2008” by Entrepreneur Philippines, Pelaez-Mejia was also cited by co- Globe Business as its Globe Masigasig Entrepreneur and featured in the January 2008 issue of Masigasig a special publication for small, medium and micro businesses made by Summit Media for Globe Telecom.

from Business Week Mindanao

Facebook Comments