This business rumor series is just the second of a series which I will post. My first buzz was last November 10, 2009.

The latest buzz around Cagayan de Oro City is that SM is reportedly establishing a SaveMore Supermarket branch inside the New Agora Complex which is under construction. SaveMore branches are standalone groceries outside of SM Malls. SaveMore recently opened a new branch in Bacolod located at the Rivson Commercial area fronting the southern bus terminal and just across the Libertad South Market….by the location, it seems very much similar to that of Agora.

SaveMore is SM’s way of bringing in the SM shopping experience nearer to where our shoppers live and work. It is a neighborhood store that prides itself on great merchandise selection, convenience and excellent customer service. Instead of customers having to go to the mall, SM is now becoming part of our customers’ neighborhood.So what’s the difference between SM Hypermarket, SM Supermarket and SM SaveMore? – SM Supermarket is a grocery inside SM Mall; SM Hypermarkets are groceries-cum-department stores—both places that customers have to plan to go to. SaveMore, on the other hand, being part of the neighborhood, creates convenience for impulse purchases or last-minute needs.

Because they are smaller, with an area of not more than 5,000 square meters, they can be put up almost anywhere, bringing them closer to where customers live and work. Despite its smaller selling area, merchandise listing is still complete, but limited to about 25,000 articles.

On the other hand, SM is also reportedly negotiating with the Limketkai group to establish a hypermart within the Limketkai Complex. This is an old rumor. Some buzz says the subject area is the vacant lot across the East Concourse “extension”, which is under construction.

Now, which is which? Could it be that SM has chosen Hong See over Limketkai? or maybe they would establish both, a SaveMore and a Hypermart…

The Starbucks rumor is getting hotter too. First it was reported that it’s the one being constructed at the corner space beside the Limketkai Corporate Office. But the latest is that it is the one being constructed right now at the parking lot fronting McDonald’s….hmmm…lets wait and see.

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