Cagayan De Oro City, dubbed the Gateway to Northern Mindanao is opening its doors to fruit industry stakeholders when it hosts the 2nd Minfruit Market Encounter from July 30-31.

“The Mindanao fruit industry is keeping abreast of new markets and trends, especially in the global fruit market”, said Antonio Partoza, Jr, president of the Mindanao Fruit Industry Development (Minfruit) Council, the lead organizer of the event.

“This marketing activity is aimed at filling the supply-demand information gap between buyers and suppliers,” he said.

The two-day event at the Harbor Lights Resort will focus on market matching between the 200 fruit growers, institutional buyers, consolidators, processors and exporters expected to attend.

The Market Encounter is being organized by the Minfruit Council, Greater Northern Mindanao Mango Industry Development Foundation (GNMMIDF) and Banana Industry Development Association (BIDA).

The event is supported by the Department of Agriculture, the local governments of Cagayan de Oro City and Misamis Oriental, the Chamber of Agriculture, Fisheries & Food Industries of Northern Mindanao (CAFFINORMIN) and USAID’s Growth with Equity in Mindanao (GEM) Program.

“This is a venue where buyers can present their fruit requirements in terms of volume and quality, and where fruit growers and suppliers, particularly those from Northern Mindanao, can explore different market options for their products,” said Partoza.

Partoza added that the 2nd Market Encounter was a prelude to the 7th Mindanao Fruit Conference to be held in November, which will showcase new technologies and serve as a venue for formulating policy recommendations to address industry issues.

The Market Encounter will also present production and post-harvest technologies, including updated Good Agricultural Practices (GAP) and the off-season production of mangoes.


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