The country’s best bands will be rocking the city tonight at Limketkai Parking Area at 6:00pm. Dubbed as “Tanduay’s 155 Nationwide Concert Tour” Featuring The First Five Bands it’s projected to be the loudest, biggest and most anticipated concert tour in the country. 155 promises to be the most talked about event series with Bamboo, hailed as the King of Rock sharing the stage with Rico Blanco, a genius musician who recently launched a new album playing solo. Sandwich, led by Raimund Marasigan will showcase its energetic performance playing its own kind of alternative rock music. Chicosci, a band to watch out for 2009 and 6 Cyclemind who have proven that they’re the one of the most popular band in the country will complete the cast.
Tanduay Distillers, Inc. will be celebrating its 155 years anniversary on December 19, 2009. Inspired by a rich heritage, buoyed by over a century of creative innovation and foresight, Tanduay became a winning name in liquor category. Tanduay relentlessly seeks to provide a wide array of world class spirits, from rhums to wines, brandies, gins and vodka, as proven by its 131 international awards for excellence that no other brand can claim.
Tanduay has been a fixture in the Filipino’s celebration of life – in momentous grand or simple gatherings among friends. Celebration equals Tanduay.
It was November 2006 when Tanduay repositioned to a young market’s drink. That year, a Tri-media campaign was launched featuring 6 Cyclemind as the main endorser. There was no looking back after the launch, for it proved to be a successful strategy for the brand. Appealing to young drinkers via events, Tanduay was able to create a unique consumer base through trial and experience.
Music Marketing was the way to go.
Leveraging on the fact that Music is a passion and the most important aspect of the brand’s target market with Rock as the one and only genre that appeals to them.
Tanduay rocked. Audience listened.
Tanduay finally set the trend. After months and months of negotiations, and while the 108 Rhum on the Rock Nationwide is happening, the brand’s on to the next level. This time it’s bigger and bolder. One that will keep everyone talking for 2009 to celebrate 155 years of the Tanduay.
To rise above the concert series clutter, 155 brought together for the first time the biggest line-up of bands ever assembled in Philippine music history.
Bamboo! Rico Blanco! Sandwich! Chicosci! And 6 Cyclemind. Put together, it became a true casting coup. Tanduay elevated them to a distinct status by calling them the “First Five” bands of Tanduay.
The nationwide tour is a tie-up with RGMA (Radio GMA), NU 107 and MYX as official media partners of 155 will provide on-air promotions and updates that will keep the year-round excitement for the tour.