Microtel Inn and Suites (Pilipinas) Inc., the local master franchise holder of the Atlanta, Georgia-based Microtel Inn and Suites chain, is exploring the possibility of putting up a branch in Cagayan de Oro City. Other cities being planned are Dagupan, Angeles City, Dumaguete, General Santos and Naga.
Microtel president and chief executive Jose Mari del Rosario said the company continued to explore new sites for investments, given the increasing demand for budget hotels in various parts of the country.
One hotel, with 50 to 60 rooms, costs between P90 million and P108 million.
The company operates nine Microtel Inn hotels in Batangas, Tarlac, Baguio City, Boracay, Mactan, Cavite, Cabanatuan, Davao and the recently opened 50-room unit in Palawan.
One more Microtel Inn hotel will be opened before the end of the year in the SM Mall of Asia complex in Pasay City.
The 150-room hotel, which will be the biggest Microtel in the country, is a joint venture between Bacnotan Consolidated Industries Inc. of the Del Rosario family and the Hernandez family of Victory Liner.
Del Rosario said the company was targeting local tourists as budget hotels provided the best value for money.
Del Rosario said budget hotels were resistant to the global economic crisis.
If this pushes through, this will benefit the city’s tourism industry and will add to the growing number of upcoming hotels in the city, which are envisioned to address the increasing demand of hotel rooms.